About

Hi, I'm Justin. I help B2B go-to-market (GTM) operators of 8-figure ARR businesses deliver millions in compounding revenue growth by diagnosing bottlenecks with data, so they can stop “guessing-to-market” and re-take the steering wheel.

On the side, I like helping newer RevOps pros escape the firefighting hamster wheel by coaching their career development, so they can go from reactive ticket-takers to critical, strategic talent the business has to retain. I also work with some folks on breaking into RevOps, which can be harder than other career pivots.

What is Making the Work?

It's shorthand for what strategic operators do: build processes and systems that drive excellence when adopted by the right people.

This site offers a set of resources and other help to GTM operators looking to build their careers and drive impact.

The Vision

Resources so effective they become a recommended cornerstone for new GTM operators starting their careers.

The Mission

To enable excellence in go-to-market operations, helping you build a meaningful career bringing solutions to market.

Why Subscribe?

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